Tag Archives: Marketing

Did you know 4.0

Fundamental shifts and trends I have found and will discuss here deal with the shift from traditional media; a change in advertising, promotion and marketing; how people find and interact with information; how people communicate; and the way computers are … Continue reading

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Making Web 2.0 work for your organisation

By applying the ideas presented in the module “Making Web 2.0 work for your organisation” to develop a social network strategy for an academic library, a marketing strategy can be used to create a social network plan. Instead of looking … Continue reading

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